Creating a great image for your manufacturing company

JJS Manufacturing InsightsAs the famous old adage goes, a picture paints a thousand words. So in these days of maximising productivity and efficiency, you might think that when it comes to presenting an image of your manufacturing company, a bit more camera and a bit less keyboard might be the way to go.

This article about industrial photographer Adrian Waine provides a brief insight into what it takes to create great images of your manufacturing company and its processes. Anyone who has tried that furtive walk around the shop floor with camera in hand will know that it’s not nearly as easy as it first seems. The secret to success would appear to be remarkably similar to manufacturing and engineering itself; preparation, attention to detail and hard work, with a healthy dose of know-how, talent, and experience to boot!

If you’re feeling inspired, the Institution of Engineering and Technology are running a competition looking for photographs that capture modern engineering. 

If you’re a fan of industry then you will already know that the manufacturing environment can yield some of the most interesting and fascinating subjects. Transforming these into pictures can be heaven and hell at the same time for the industrial photographer as things are not always as easy as they might be. Seemingly simple issues such as power supplies, solvents and moving machinery are all obstacles to overcome. One everlasting occurrence is the flashing light on a fork lift truck. There’s more to it than just a light, it is more likely a pulse which can continuously trigger electronic flashes into perpetual motion. Very quickly all the fuses can blow due to overheating.

Written by Russell Poppe

Russell describes himself as a Manager, Engineer, manufacturer, teambuilder, organiser, strategist, and occasional content writer. Russell loves to help businesses thrive and grow in the best way that he can and has a wealth of experience in the engineering and manufacturing industry, particularly within electronics. Russell’s previous roles have encompassed general management, engineering, development, manufacturing, quality, and marketing, always with a strong focus on customer service.