20 Mar, 2017 / BY Jessica Plank

Maximising your time at manufacturing trade shows

JJS Manufacturing InsightsIt's a well-known fact that manufacturing exhibitions and trade shows are a great way of finding new suppliers, developing industry connections and keeping up with the latest trends. But how do you gain the most from them and ensure that your value time away from the office is well spent?

This article by buisnessknowhow.com explores a number of ways in which you can attend a trade show and leave feeling accomplished and positive. Susan A. Friedmann suggests the importance of prior planning before any major event you attend, relinquishing you of that daunting feeling upon arrival of... 'where on earth do I start?'

The article gives advice on what to do whilst you are at the show and how to keep focused on your objectives, so you can engage fully with the ideas and solutions you may be presented with.

Bright lights, freebies and sales people everywhere can often eat into your valuable time. This article is packed with tips to help avoid those situations, and how to evaluate your findings when you return to the office.

With Southern Manufacturing and Electronics 2017, Subcon 2017, Advanced Engineering 2017 and much more coming up in the next few months this article is certainly worth a read to ensure that you and your team get the most from attending any show you currently plan to visit.

Good luck!

To get the most from attending a trade show, you have to a clear strategy in mind. This trade show expert has tips for what you should do before, during and after the show to be sure your trip is a success.

How many teams does your company send to a trade show? Unless you work for the very largest of Fortune 500 companies, the answer is probably one. It's very rare for a company to send two teams to a show. Instead the same small group of staff members have to pull double-duty at the trade show, acting as both booth staff and gathering relevant information.


Written by Jessica Plank

Based in Switzerland, Jessica holds a Bachelor's degree in Business Administration and has day-to-day responsibility for strategic marketing tactics including blog management, social media marketing, e-mail marketing, and European event management. Jessica’s dedication to maintaining a strong online presence has significantly contributed to the success of ESCATEC's marketing initiatives since she joined the team in 2021.